local.ch, search.ch and directories: managing your presence in Switzerland
Why and how to list your business in Swiss directories (local.ch, search.ch, industry directories) and keep your information consistent for Google and AI tools.
Blog: our tips for getting found online
Real estate: build a valuation page that wins instructions
Structure, form, proof, local SEO and AI: how an estate agency in French-speaking Switzerland can build a valuation page that wins instructions.
Website redesign: the checklist to keep your SEO rankings
301 redirects, URL inventory, content, tags, Search Console monitoring: the checklist for redesigning your website in French-speaking Switzerland without losing your Google visibility.
Tradespeople: turn website visits into quote requests
Forms, phone number, proof, service pages: the practical tweaks that help a tradesperson’s website in French-speaking Switzerland generate more quote requests.
Hotels: win more direct bookings through Google
Google profile, booking links, official website, reviews and AI: how a hotel in Geneva, Lausanne or Montreux can win more direct bookings on Google.
Google reviews: how to get more and how to reply
How to get more Google reviews, when to ask for them and how to reply, with reply templates for SMEs in Geneva, Vaud and French-speaking Switzerland.
AI-built HTML website or WordPress: which should your business choose?
A website generated by AI in minutes or a professional WordPress website? Cost, speed, SEO, independence, maintenance: our honest comparison to help you make the right...
Restaurant or hotel website: 9 essentials for more direct bookings
Menu, booking, Google profile, local SEO and AI: the 9 elements that turn a restaurant or hotel website in French-speaking Switzerland into a direct booking machine.
Estate agency website: how to win more instructions in French-speaking Switzerland
Portals bring you buyers; your website must bring you sellers. Online valuation, local pages, local SEO and AI: the method for turning your website into a...