Digital strategy
- Goals, target audiences and key messages
- Choosing the right channels for your business
- A realistic action calendar
Digital marketing for SMEs in French-speaking Switzerland
A good website isn’t enough if nobody visits it. 360 Web Agency sets up and runs the digital marketing that brings in customers: social media, online advertising, email marketing and results tracking, all aligned with your website, your SEO and your Google profile.
Fewer actions, but the right ones
Many SMEs spread their budget across social media, ads and tools without knowing what really pays off. We start from your goals and your customers, then focus the effort on the channels that generate enquiries, and we measure everything.
Our digital marketing service
Social media
- Instagram, Facebook and LinkedIn, depending on your audience
- Content, visuals and a publishing calendar
- Showcasing your projects and customer reviews
Online advertising
- Google Ads campaigns on local searches
- Targeted Meta ads (Instagram, Facebook)
- Tracking of cost per enquiry
Email marketing and loyalty
- Newsletters and offers for your existing customers
- Simple automations: follow-ups, anniversaries, review requests
Measurement and reporting
- Tracking of visits, enquiries and sales
- A monthly report with recommendations
Our industries: websites for hotels and restaurants, websites for estate agents, websites for tradespeople. Our services: website design, SEO, GEO: visibility in AI search, Google Business Profile.
How does it work?
Diagnosis
We analyse your online presence and your goals.
Strategy
You receive an action plan and a clear quote.
Implementation
Content, campaigns and tools.
Management
We measure and fine-tune every month.
Frequently asked questions
Where should I start with a small budget?
Usually with the foundations that keep working over time: an effective website, a complete Google profile and local SEO. Advertising then speeds up the results.
Do you manage our social media day to day?
Yes, depending on the package you choose: we can create the content and post for you, or coach you so you can do it yourself.
How do you measure results?
With concrete indicators: enquiries, calls, bookings and sales. We track them in Google Analytics and present them to you every month.
Do you work with businesses outside Geneva?
Yes, we work with SMEs across French-speaking Switzerland.