Websites for hotels and restaurants in French-speaking Switzerland

360 Web Agency builds the website for your hotel, restaurant or bar and takes care of what brings guests through the door: Google Business Profile, SEO and visibility in AI assistants (GEO). The goal: more direct bookings and less commission paid to platforms. Based in Geneva, we work across French-speaking Switzerland.

Book a free initial call

Your guests look for you on Google, Maps and ChatGPT

Before booking a table or a room, guests compare in seconds: photos, reviews, menu, prices, availability. They do it on Google, on Google Maps and, increasingly, by asking ChatGPT or Gemini for “a good Italian restaurant in Carouge”. If your website is slow, incomplete or missing from these answers, the booking goes to the place next door or to a platform that takes its commission.

Our 360 offer for hotels and restaurants

A website that inspires and converts

  • Polished design that reflects the atmosphere of your venue, with your photos showcased
  • Menus that are easy to update yourself
  • A fast, mobile-first website, where most bookings are made
  • A bilingual French-English website for your international guests

More direct bookings

  • Restaurants: online table booking, takeaway or delivery orders
  • Hotels: built-in direct booking engine, room pages, seminars and events
  • Call, directions and WhatsApp buttons visible on every page

A Google Business Profile that makes the phone ring

  • Creation or takeover of your Google Business Profile
  • Photos, opening hours, menu, attributes (terrace, vegetarian, accessibility…)
  • Regular posts and a strategy to get more customer reviews

Local SEO

  • Pages optimised for your key searches: “[cuisine] restaurant [town]”, “hotel [district]”, “brunch Geneva”
  • Restaurant or Hotel structured data for Google rich results
  • Tracking of rankings and traffic, with a clear monthly report

GEO: getting recommended by AI

  • Consistent information everywhere (website, Google, directories) so AI assistants identify you without errors
  • Content that answers your guests’ questions: average price, specialities, access, parking, groups
  • Presence on the guides and reference sites that AI assistants consult

Our industries: websites for estate agencies, websites for tradespeople. Our services: website design, SEO, GEO: visibility in AI assistants, Google Business Profile, digital marketing.

Who is it for?

Restaurants, brasseries, bars and cafés, caterers, restaurant groups, independent hotels, boutique hotels, B&Bs and serviced residences in Geneva, Lausanne, Montreux, Neuchâtel, Fribourg, Sion and across French-speaking Switzerland.

How does it work?

Free initial call

You tell us about your venue and your goals.

Audit and proposal

We analyse your current website, your Google Business Profile and your competitors, then send you a clear proposal.

Build

Design, content, online booking and SEO optimisation.

Launch

Optimised Google Business Profile and an indexed website.

Follow-up

Updates, security and a monthly visibility report.

Frequently asked questions

How long does it take to build a restaurant website?

A restaurant showcase website usually goes live within a few weeks, once the photos and content are ready. A hotel website with direct booking takes a little longer.

Can I update my menu myself?

Yes. The website is delivered on WordPress with a simple interface: you change your menu, opening hours or photos without any technical help.

Why not just rely on TheFork or Booking.com?

These platforms bring visibility, but they take a commission on every booking. A well-ranked website with direct booking lets you win back some of those guests commission-free.

What is GEO for a restaurant?

GEO (Generative Engine Optimisation) means making your venue visible in the answers of AI assistants such as ChatGPT, Gemini or Google’s AI answers when a guest asks them for a recommendation.

Do you also manage the Google Business Profile?

Yes. We create or take over your Google Business Profile, optimise it (photos, opening hours, menu, attributes) and help you get more customer reviews.

Do you work outside Geneva?

Yes, we work with venues across French-speaking Switzerland: Vaud, Valais, Fribourg, Neuchâtel and Jura.