How much does a professional website cost in Switzerland in 2026?

‘How much does a website cost?’ It’s the first question almost all our clients ask, and the honest answer is: it depends on what the website needs to bring in. Between a DIY site on an online platform and a bespoke project managed by an agency, the gap can range from a few hundred to several tens of thousands of francs.

To help you see things clearly, here are the website price ranges in Switzerland commonly seen on the French-speaking Swiss market, what makes them vary and the costs that are often forgotten.

The main types of website and indicative budgets

The amounts below are ballpark figures seen in French-speaking Switzerland, excluding VAT. They vary depending on the provider, the content supplied and the level of support.

• DIY website (Wix, Squarespace, etc.) : a few hundred francs a year in subscription fees, but a lot of your own time and often limited SEO results.
• Theme-based showcase website : around CHF 2,000 to 6,000 for a few pages, an adapted design and the essential settings.
• Bespoke showcase website : around CHF 6,000 to 15,000, with a custom design, optimised copy, an SEO strategy and specific features (booking, valuation, quote requests).
• E-commerce website : often from CHF 10,000, and much more depending on the number of products, payments, logistics and integrations.

What makes the price vary

The number and complexity of pages

A five-page website doesn’t cost the same as a site with one page per service, per town and per industry. The more useful pages there are, the more entry points from Google, but also the more design and copywriting work.

Design

An adapted theme costs less than a visual identity designed entirely for you. The right choice depends on your industry: in hospitality or high-end real estate, image is a selling point.

Copy and photos

This is the most often underestimated item. Copy written to persuade and to rank, along with professional photos, often makes the difference between a website that decorates and a website that sells.

Features

Online booking, property valuation, quote requests with photos, multiple languages, listing sync, payments: each feature adds development and testing time.

SEO and marketing included

A website delivered without SEO work, without an optimised Google profile and without analytics is cheaper at the outset, but you then have to invest to make it visible. At 360 Web Agency, we build these elements in from the start: SEO, Google Business Profile and visibility in AI search.

Annual costs to plan for

• Domain name (.ch or .com): a few dozen francs a year.
• Hosting : around CHF 100 to 500 a year for professional hosting, ideally in Switzerland.
• Maintenance and security : updates, backups, monitoring; often as a monthly package.
• Ongoing marketing and SEO : content, Google profile management, possible advertising, depending on your goals.

Pitfalls to avoid

• Not owning your website or domain : check that the domain is in your name and that you can take the website with you if you change provider.
• Choosing on price alone : a cheap website that generates no enquiries ends up costing more than a profitable one.
• Forgetting mobile and speed : most of your visitors come from a smartphone.
• Neglecting data protection : the nFADP requires a privacy policy and proper handling of forms and cookies.

How long does it take to build a website?

Allow four to eight weeks for a showcase website and two to four months for a more complete bespoke project. The timeline depends mainly on how quickly mock-ups are approved and content is supplied.

Frequently asked questions

Is a WordPress website suitable for a Swiss SME?

Yes. WordPress is flexible, SEO-friendly and lets you edit your content yourself. It is the basis of most of the websites we build.

Is it better to pay upfront or by subscription?

Both options exist. A one-off payment suits you if you then manage the website yourself; a subscription spreads the investment and usually includes hosting, maintenance and improvements.

How do I compare two quotes?

Compare what is included: number of pages, copywriting, photos, SEO, Google profile, training, maintenance, ownership of the website. Two quotes at the same price can cover very different services.

Get a budget that fits your goals

Every project is different. At 360 Web Agency, we start from your goals (bookings, instructions, quote requests) to propose a website and marketing support that fit. Explore our services or request a quote.